Market environment analysis Assignment Example | Topics and Well Written Essays - 1500 words

Market environment analysis - Assignment Example The influence of environmental factor and its effect on any company can be better analysed by PEST analysis which is covering 4 important environmental factors namely political, social, economic and technological. Political Factors: An overview of its investment patterns will suggest that Topshop has constantly chosen to invest in countries that have a capitalist form of government. The capitalist government helps them to use labor, capital and fund more easily with less restriction. This is the reason why Topshop has invested mainly in Europe which is governed by capitalist systems.Recently after the change in the government policies in different countries, Topshop stated to operate in other parts of the world like USA and China. In USA, the company is looking to start its operation in 2014 only with their first store in Springfield Town Centre. (Bhattarai, 2014) Economic Factors: Amongst the economic considerations, the most vital factor is inflation. In case of high rates of inflation and resulting increase in money supply in the economy, the prices will rise. Then the people will not be able to afford the fashionable clothes and accessories offered by Topshop. Other economic factors that must be considered by the company before investing in any country are the balance of payment situation, fiscal and monetary policies, and the counter-trade policy of that country.Low labour cost, availability of raw materials with lower price, are also important aspects before setting up new outlets and considering these factors Topshop therefore now considering the developing nations(Like India, China) to setup there manufacturing unit to increase profit margin by reducing manufacturing cost.(Kaye, 2011) Social Factors: The social factors prevalent in the target market can have a major impact on the performance of a company. The social factors include the social systems, family backgrounds, education, religion, occupation and income levels of

Representation on the Partition of India Essay Example | Topics and Well Written Essays - 1000 words

Representation on the Partition of India - Essay Example For this purpose, the written piece by Anita Desai under the tag of Clear Light of Day and the film Earth by Deepa Mehta can be regarded as pioneers regarding the subject matter. This paper aims to assess the subject of India-Pakistan separation and its impact on the creation of identity by comparing the work of Deepa Mehta and Anita Desai. Talking about the film by Deepa Mehta, it was surely an attempt of showing the cultural differences which ultimately became the reason behind the complication for people to actually being individuals. In a simpler manner, it can be well said that the after the two-nation separation, there was a lot of struggle t hat was witnessed in becoming individual identity. The impact of the separation between the two nations was so horrific in the history of subcontinent that it almost became critical for people to get over with the changes which were marked in the name of two-nation separation. As depicted in the movie by the narrator â€Å"It was 1947 rum bling of the British government into division of Hindus, Muslims and Sikhs entity into the two states, Pakistan and India. The pieces of India were being clamored†. The audiences will note that the director has projected the incidents of the separation as of the Jews holocaust. The usage of term holocaust has been done by the director Deepa Mehta many times after the film was launched at the international film festival. The astounding director noted that since Jews consider the holocaust as the most brutal memory of their history, in the similar manner, the separation of India and Pakistan was their holocaust. This shows the intensity of the separation as evident from the movie. It should be noted that the movie was basically a depiction of the Novel named Cracking India. The director Deepa Mehta has shown that the relationship between different cultural communities was not so enraged until the politics became severe in the subcontinent (Mehta). The director have made sure tha t the viewer are able to understand the history of the India and Pakistan easily for which she had made her characters to speak of the context to the historical background. Furthermore, it can be well-stated that the audience can pin point the difficulties that people underwent during the time of separation. Undoubtedly, the literature which was published so far after 1947 made evident that the separation was not an easy event. But the movie rather takes an in-depth assessment of the ways in which people questioned about their identities. Despite the fact that people did not have to worry about their identity after the separation as they were in their own homeland, there was still an air of discomfort. The characters that have been shown in the movie have rather noted a more positive relationship between people from different cultures until the call for separation (Mehta 76). After the dreading events of mass killing of Muslims and Hindus, it was rather noted that the relationship b etween different cultures were divided on the basis of identities. Also, the furious yet brutal incident that have been projected in the movie such as the train in which the lead actor’s sister had to travel reached the railway station in a situation of no human being alive. The director has communicated with the audiences that on the basis of identities, women from both nations had to undergo rape. The train incident marked the holocaust act of the murderers where four